Urska Srsen is the co­founder and CCO of Bellabeat Inc., a Silicon Valley company building a the tech powered wellness brand for women. The  Bellabeat team is behind the Leaf health tracking jewelry for women ­ one of the best mobile products of 2015 according to Digital Trends; Spring, the first smart water bottle powered by AI and Shell, the innovative non­invasive fetal heart monitor. Urska is the detail­obsessed execution force behind Bellabeat’s products and design which have been recognized as some of the most innovative products launched within the digital health market.

In 2016 Urska was chosen by Forbes as ambassador of the Technology field for their first
European 30 under 30 list. She was nominated as best female entrepreneur in Croatia in 2016 by Veuve Clicquot and has also received the Jabolko Navdiha (Apple of Inspiration) award from the President of the Republic of Slovenia.

Bellabeat was part of the Winter14 batch at Y Combinator where it completed the program top of its class. So far it has raised funding from investors such as SV Angel, Justin Kan, Michael Seibel, Paul Bucheit and Yi Pin Ng and has offices in San Francisco (USA), Shenzhen (China) and Zagreb (Croatia).